Many defenders of bookstores countered that by focusing on dollars and cents, I’d missed the whole point of these establishments. Bookstores, it turns out, don’t primarily exist to sell books—instead, they’re more like bars for readers. “Bookstores provide a space to meet friends, cruise for a date, and hide out when you have nothing to do on a Saturday night,” Will Doig wrote at Salon. I suspect that many bookstore lovers agree with Doig, which is exactly why many of these shops are going out of business.

- Farhad Manjoo

Slate ran this eight days after Manjoo’s “Don’t Support Your Local Bookseller,” which triggered many smart critiques like this one at towirr.tumblr.com. So I read the follow-up and wondered if Manjoo needed to go sleepless during all eight of those days and nights to find a straw man as hapless as this halfwit Will Doig, who apparently bet all his chips on “Bookstores provide a space to meet friends, cruise for a date, and hide out when you have nothing to do on a Saturday night.”

I mean, just look how easily Manjoo KO’d Doig: “many bookstore lovers agree with Doig, which is exactly why many of these shops are going out of business.”

The winner!!! And still champion!!! Farhad!!! Manjoo!!!!!!!!!!!!!!!

It’s a letdown to click through to what Doig actually wrote and find that it includes passages like this:

Unlike almost any other kind of retail establishment, bookstores operate as quasi-public neighborhood trusts that give city dwellers more than they receive in return. Like art galleries, they’re a free-of-charge indoor urban venue where you can make yourself comfortable without being expected to eat something, drink something, or even buy something.

This is why the most-loved bookstores tend to hang on: Kramerbooks and Politics & Prose in D.C., The Strand and McNally-Jackson in New York, Skylight and Book Soup in Los Angeles, Tattered Cover in Denver, Book People in Austin, Texas — the list goes on. Their patrons are numerous enough that even if only a fraction of them make a purchase it adds up to a profit.

… They provide a small slice of intellectual development in a retail landscape that’s otherwise dominated by denim, cupcakes and facial moisturizer. And they do so without asking much in return — just that we come in frequently, browse all we want, and occasionally buy a book at retail price.

Doig might be wrong about this “occasionally buy a book at retail price” path to profitability. If so, Manjoo should have challenged him. What Manjoo did instead — quote the least representative sample of Doig’s argument, while also ducking his most withering critics — is just shabby. Which is why I’m not linking to either Manjoo piece here. If that seems spiteful of me, I’d like a few mensch bonus points for not making a cheap joke out of Manjoo being the actual author of an actual book called True enough: learning to live in a post-fact society.

Notes

  1. davidquigg posted this